So excited to share this with you, I could cry (seriously 😂). The seemingly impossible has come to pass!

Meet our game-changing clean liquid eyeliner.

When I was younger, my desert island item was liquid eyeliner. If I didn’t have time to do all my makeup (and I often didn’t) I’d line my eyes, throw on some mascara and concealer, and run out the door. 

The concealer and mascara did their job but omg that liner! It just made me feel more confident.

Then something good and bad happened: I went clean.

Of course going clean was good. The right thing to do. Eye makeup is especially important because what you put near your eyes gets absorbed into your body in the worst way.

But, I just couldn’t find a clean liquid eyeliner that performed like the pro versions. I lined my eyes with the smudgy, the melty, the flaky, the dry, and every other variety of imperfect liner under the sun. 

Finally, I looked in the mirror one day and decided that clean and smudgy was even worse than unlined eyes. 

So, I stopped wearing liquid liner. Until now.

At NakedPoppy, we decided to take matters into our own hands. After searching high and low, we found a formulator in Italy who got what we were going for. We’d polled early customers and it came down to wanting a clean eyeliner that was easy, easy, easy. This meant it would need to glide on beautifully, be easy to edit, stay on all day, and wash off easily. 

So we tried. And tried again, and again until we got to a formula we loved. And when our chemists and toxicologists finally pronounced the product clean, I yelled “OMG!” so loud that people came running.

NakedPoppy Clean Liquid Eyeliner is an ah-ha moment for clean beauty. Not only is it squeaky clean, it’s the most luscious, gorgeous, lasting, easy-to-use liner I’ve ever worn. 

Here’s what makes it so magical:

→ It’s clean as can be – our scientists have scrutinized the safety of every ingredient
→ Glides on smooth
→ Provides extra edit time for easy corrections and re-dos
→ Budge-proof all day, yet comes off effortlessly with soap and water
→ Ophthalmologically tested and approved for sensitive eyes
→ Cruelty-free and vegan

We’re pretty certain we’ve cracked the code. And don’t just take it from me. We gathered a test panel of 84 liner lovers and newbies alike for their feedback before we finalized the product. A few things they had to say…

  • “Love that there’s a great long lasting eyeliner with no trade offs!”
  • “I would not have made the switch to liquid because I didn’t believe there was anything on the market that would stay on AND wash off easily AND be chemical free. I’ve been ‘converted.’”
  • “I genuinely LOVE this eyeliner! Consider me a loyal customer once it comes out. Love love love!”

Can’t wait to hear what you think. Drop us a note at [email protected] or share your reactions here in the comments!

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